--- title: Gmail Adding Email Authenticator Feature Called BIMI description: Gmail Adding Email Authenticator Feature Called BIMI --- [Securafy Knowledge Hub](https://blog.securafy.com) - [Topics](https://blog.securafy.com/#sf-cover) - [Tools](https://blog.securafy.com/#sf-tools) - [Books & Guides](https://blog.securafy.com/#sf-books) [Talk to Securafy](https://meetings.hubspot.com/securafy/strategy-call) [Topics](https://blog.securafy.com/#sf-cover) [Tools](https://blog.securafy.com/#sf-tools) [Books & Guides](https://blog.securafy.com/#sf-books) [Talk to Securafy](https://meetings.hubspot.com/securafy/strategy-call) [Knowledge Hub](https://blog.securafy.com) / IT Operations IT Operations # Gmail Adding Email Authenticator Feature Called BIMI Gmail Adding Email Authenticator Feature Called BIMI ![Randy Hall](https://blog.securafy.com/hubfs/Randy%20Hall%202.png) By Randy Hall Updated Nov 2025 2 min read Share [**](https://www.linkedin.com/sharing/share-offsite/?url=https://blog.securafy.com/2021/07/26/gmail-adding-email-authenticator-feature-called-bimi) [**](https://twitter.com/intent/tweet?url=https://blog.securafy.com/2021/07/26/gmail-adding-email-authenticator-feature-called-bimi&text=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EGmail+Adding+Email+Authenticator+Feature+Called+BIMI%3C%2Fspan%3E) [**](mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EGmail+Adding+Email+Authenticator+Feature+Called+BIMI%3C%2Fspan%3E&body=https://blog.securafy.com/2021/07/26/gmail-adding-email-authenticator-feature-called-bimi) ![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)Change is coming to Gmail. Recently as a courtesy of a new agreement between Google and the AuthIndicators Working Group you'll soon begin seeing BIMIs (Brand Indicators for Message Identification). The brains behind BIMI describe their product as an email specification that allows the use of brand-controlled logos within supported email clients. AuthIndicators is steered by a committee of representatives from a variety of companies including Google, Fastmail, Proofpoint, Twillio, Mailchip, Verizon Media, Vaililmail, Validity, and SendGuard. **Valilmail's Chief Product Officer and chairman of the AuthIndicators Working Group had this to say about the new standard:** *"We've been an avid supporter of BIMI since Valilmail's founding in 2015. With a goal to improve the ecosystem for everyone, BIMI enables brands to deliver their logos alongside email messages to billions of inboxes worldwide, increasing customer engagement with those messages and boosting brand trust.* *For the brand's logo to be displayed, the email must pass DMARC authentication checks, ensuring that the organization's domain has not been impersonated. By displaying the sending company's logo next to an email, BIMI provides a visual cue to the recipient that the email has been authenticated and the sender is not spoofed."* **Google's Wei Chuang and Neil Kumaran added:** *"BIMMI provides email recipients and email security systems increased confidence in the source of emails, and enables senders to provide their audience with a more immersive experience.* *This is just the start for BIMI. The standard expects to expand support across logo types and validators. For logo validation, BIMI is starting by supporting the validation of trademarked logos, since they are a common target of impersonation." * This is a superb change that is now or soon to be available to billions of inboxes worldwide with Gmail, AOL, Yahoo, and Fastmail fully onboard. If you're not seeing the branded logos yet you will soon. Tagged Under IT Operations[Cybersecurity](https://blog.securafy.com/tag/cybersecurity)Business ContinuityAI Governance In This Article Need Help With Your Current Setup? Talk through your current systems, risks, and support gaps with Securafy. [Book a Strategy Call](https://meetings.hubspot.com/securafy/strategy-call) ## Join The Conversation Have a question or perspective on this topic? Add it below. ![Randy Hall](https://blog.securafy.com/hubfs/Randy%20Hall%202.png) About The Author Randy Hall · CEO & Founder Randy Hall is the CEO and Founder of Securafy, with decades of experience helping organizations make smarter, safer decisions about technology. A frequent speaker and instructor at national IT events, Randy has advised thousands of organizations, from startups and SMBs to large enterprises and U.S. government entities, on secure, practical technology adoption. He writes about the decisions business leaders are often expected to make without enough context, including cybersecurity, compliance, AI, cyber insurance, IT strategy, and business resilience. Outside the office, you’ll often find Randy on Lake Erie enjoying time on his 38-foot Chris-Craft. **Writes about:** Cybersecurity strategy, compliance, AI security, business resilience, cyber insurance, SMB risk, IT leadership [More From This Author →](https://blog.securafy.com/author/randyhall) Related Articles Business Continuity [Compliance Risk Assessment: How Downtime Impacts Your Bottom Line](https://blog.securafy.com/compliance-risk-assessment-how-downtime-impacts-your-bottom-line) When systems go down, compliance obligations don't pause—and the financial consequences ... Jul 28, 2026 Compliance [HIPAA Security Rule Changes Are Delayed To 2027: Why Healthcare Organizations Should Not Wait](https://blog.securafy.com/hipaa-security-rule-changes-are-delayed-to-2027-why-healthcare-organizations-should-not-wait) The updated HIPAA Security Rule won't take effect until 2027, but healthcare ... 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