--- title: Website Ranking Company Alexa Will Be Shut Down description: Website Ranking Company Alexa Will Be Shut Down --- [Securafy Knowledge Hub](https://blog.securafy.com) - [Topics](https://blog.securafy.com/#sf-cover) - [Tools](https://blog.securafy.com/#sf-tools) - [Books & Guides](https://blog.securafy.com/#sf-books) [Talk to Securafy](https://meetings.hubspot.com/securafy/strategy-call) [Topics](https://blog.securafy.com/#sf-cover) [Tools](https://blog.securafy.com/#sf-tools) [Books & Guides](https://blog.securafy.com/#sf-books) [Talk to Securafy](https://meetings.hubspot.com/securafy/strategy-call) [Knowledge Hub](https://blog.securafy.com) / IT Operations IT Operations # Website Ranking Company Alexa Will Be Shut Down Website Ranking Company Alexa Will Be Shut Down ![Randy Hall](https://blog.securafy.com/hubfs/Randy%20Hall%202.png) By Randy Hall Updated Jul 2024 2 min read Share [**](https://www.linkedin.com/sharing/share-offsite/?url=https://blog.securafy.com/2021/12/27/website-ranking-company-alexa-will-be-shut-down) [**](https://twitter.com/intent/tweet?url=https://blog.securafy.com/2021/12/27/website-ranking-company-alexa-will-be-shut-down&text=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EWebsite+Ranking+Company+Alexa+Will+Be+Shut+Down%3C%2Fspan%3E) [**](mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EWebsite+Ranking+Company+Alexa+Will+Be+Shut+Down%3C%2Fspan%3E&body=https://blog.securafy.com/2021/12/27/website-ranking-company-alexa-will-be-shut-down) ![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)It's the end of an era.  Alexa.com is an iconic website run by Amazon that ranks and analyzes the popularity of other sites on the web. This site is soon to be retired. Alexa.com is actually a subsidiary company wholly owned by Amazon. They offer an impressive suite of SEO services to webmasters interested in getting as much 'ranking juice' out of their sites as they can. **On a recent blog post related to the matter the company writes:** *"Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we've made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more."* As of now the company has stopped offering new subscriptions but existing customers will still be able to access their accounts and information until May 1, 2022.  At that time access will be revoked.  Alexa-related APIs will be retired as of December 8, 2022. Although Alexa.com enjoyed tremendous popularity during the early days of the internet the site has been seeing declining traffic for years and it has reached the point now where traffic is just a fraction of what it once was. This is the likely reason for sunsetting the service.  While it may be possible for Amazon to reinvigorate the service that would be an uphill battle. That is given the popularity of Google's excellent offering and given how deeply entrenched Google is in the market. If you are an Alexa customer enjoy it while you can. You should begin making plans to transition to something else soon because the clock is ticking.  Farewell Alexa.com.  As an iconic part of the landscape of the early internet you will be missed. Tagged Under IT OperationsBusiness Continuity In This Article Need Help With Your Current Setup? Talk through your current systems, risks, and support gaps with Securafy. [Book a Strategy Call](https://meetings.hubspot.com/securafy/strategy-call) ## Join The Conversation Have a question or perspective on this topic? Add it below. ![Randy Hall](https://blog.securafy.com/hubfs/Randy%20Hall%202.png) About The Author Randy Hall · CEO & Founder Randy Hall is the CEO and Founder of Securafy, with decades of experience helping organizations make smarter, safer decisions about technology. A frequent speaker and instructor at national IT events, Randy has advised thousands of organizations, from startups and SMBs to large enterprises and U.S. government entities, on secure, practical technology adoption. He writes about the decisions business leaders are often expected to make without enough context, including cybersecurity, compliance, AI, cyber insurance, IT strategy, and business resilience. Outside the office, you’ll often find Randy on Lake Erie enjoying time on his 38-foot Chris-Craft. **Writes about:** Cybersecurity strategy, compliance, AI security, business resilience, cyber insurance, SMB risk, IT leadership [More From This Author →](https://blog.securafy.com/author/randyhall) Related Articles Business Continuity [Compliance Risk Assessment: How Downtime Impacts Your Bottom Line](https://blog.securafy.com/compliance-risk-assessment-how-downtime-impacts-your-bottom-line) When systems go down, compliance obligations don't pause—and the financial consequences ... Jul 28, 2026 Compliance [HIPAA Security Rule Changes Are Delayed To 2027: Why Healthcare Organizations Should Not Wait](https://blog.securafy.com/hipaa-security-rule-changes-are-delayed-to-2027-why-healthcare-organizations-should-not-wait) The updated HIPAA Security Rule won't take effect until 2027, but healthcare ... 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