--- title: It May Be Time To Update Your Business Logo description: It May Be Time To Update Your Business Logo --- [Securafy Knowledge Hub](https://blog.securafy.com) - [Topics](https://blog.securafy.com/#sf-cover) - [Tools](https://blog.securafy.com/#sf-tools) - [Books & Guides](https://blog.securafy.com/#sf-books) [Talk to Securafy](https://meetings.hubspot.com/securafy/strategy-call) [Topics](https://blog.securafy.com/#sf-cover) [Tools](https://blog.securafy.com/#sf-tools) [Books & Guides](https://blog.securafy.com/#sf-books) [Talk to Securafy](https://meetings.hubspot.com/securafy/strategy-call) [Knowledge Hub](https://blog.securafy.com) / IT Operations IT Operations # It May Be Time To Update Your Business Logo It May Be Time To Update Your Business Logo ![Randy Hall](https://blog.securafy.com/hubfs/Randy%20Hall%202.png) By Randy Hall Updated Jul 2024 2 min read Share [**](https://www.linkedin.com/sharing/share-offsite/?url=https://blog.securafy.com/2022/07/20/it-may-be-time-to-update-your-business-logo) [**](https://twitter.com/intent/tweet?url=https://blog.securafy.com/2022/07/20/it-may-be-time-to-update-your-business-logo&text=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EIt+May+Be+Time+To+Update+Your+Business+Logo%3C%2Fspan%3E) [**](mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EIt+May+Be+Time+To+Update+Your+Business+Logo%3C%2Fspan%3E&body=https://blog.securafy.com/2022/07/20/it-may-be-time-to-update-your-business-logo) ![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)Corporate branding can be worth its weight in gold and certain images are absolutely iconic.  The Golden Arches, the Nike "swoosh," and Apple's Apple all come to mind. Logo images give companies the means of offering a consistent brand image over time, and that  can be a very good thing. Over time, tastes and styles change.  If your company presents itself as being on the bleeding edge of the technological curve, then your logo should almost certainly change with the times.  If you go back and look at Apple's logo over the years, you'll see that while it's fundamentally the same, the company has made a few subtle modifications and adjustments over the years. Changing your brand's logo can be an expensive proposition so it's not something you want to do at the drop of a hat. However, if you feel that it's beginning to look a bit stale or dated, then there can be some real and tangible advantages to giving it an update. That is especially if you time the update with the release of a new product that offers tangible proof that your firm is headed off in some new and exciting direction. The best brands tell a story and engage their customers.  Pictures are worth a thousand words, so branding images are  a big part of telling your brand's story.  Ultimately then, the decision of if or whether to update your logo comes down to the following. What kind of story do you want to tell your customers?  Do you want to offer them a tale of stability and rock-steady performance?  If so, then you'll probably only want to update your logo rarely.  On the other hand, if you want to tell a story of momentum and velocity, the updating your logo more often would be a worthwhile endeavor. Tagged Under IT OperationsBusiness Continuity In This Article Need Help With Your Current Setup? Talk through your current systems, risks, and support gaps with Securafy. [Book a Strategy Call](https://meetings.hubspot.com/securafy/strategy-call) ## Join The Conversation Have a question or perspective on this topic? Add it below. ![Randy Hall](https://blog.securafy.com/hubfs/Randy%20Hall%202.png) About The Author Randy Hall · CEO & Founder Randy Hall is the CEO and Founder of Securafy, with decades of experience helping organizations make smarter, safer decisions about technology. A frequent speaker and instructor at national IT events, Randy has advised thousands of organizations, from startups and SMBs to large enterprises and U.S. government entities, on secure, practical technology adoption. He writes about the decisions business leaders are often expected to make without enough context, including cybersecurity, compliance, AI, cyber insurance, IT strategy, and business resilience. Outside the office, you’ll often find Randy on Lake Erie enjoying time on his 38-foot Chris-Craft. **Writes about:** Cybersecurity strategy, compliance, AI security, business resilience, cyber insurance, SMB risk, IT leadership [More From This Author →](https://blog.securafy.com/author/randyhall) Related Articles Business Continuity [Compliance Risk Assessment: How Downtime Impacts Your Bottom Line](https://blog.securafy.com/compliance-risk-assessment-how-downtime-impacts-your-bottom-line) When systems go down, compliance obligations don't pause—and the financial consequences ... Jul 28, 2026 Compliance [HIPAA Security Rule Changes Are Delayed To 2027: Why Healthcare Organizations Should Not Wait](https://blog.securafy.com/hipaa-security-rule-changes-are-delayed-to-2027-why-healthcare-organizations-should-not-wait) The updated HIPAA Security Rule won't take effect until 2027, but healthcare ... 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