--- title: Jump-Start Your Companies Social Media Presence description: Jump-Start Your Companies Social Media Presence --- [Securafy Knowledge Hub](https://blog.securafy.com) - [Topics](https://blog.securafy.com/#sf-cover) - [Tools](https://blog.securafy.com/#sf-tools) - [Books & Guides](https://blog.securafy.com/#sf-books) [Talk to Securafy](https://meetings.hubspot.com/securafy/strategy-call) [Topics](https://blog.securafy.com/#sf-cover) [Tools](https://blog.securafy.com/#sf-tools) [Books & Guides](https://blog.securafy.com/#sf-books) [Talk to Securafy](https://meetings.hubspot.com/securafy/strategy-call) [Knowledge Hub](https://blog.securafy.com) / IT Operations IT Operations # Jump-Start Your Companies Social Media Presence Jump-Start Your Companies Social Media Presence ![Randy Hall](https://blog.securafy.com/hubfs/Randy%20Hall%202.png) By Randy Hall Updated Jul 2024 3 min read Share [**](https://www.linkedin.com/sharing/share-offsite/?url=https://blog.securafy.com/2022/12/31/jump-start-your-companies-social-media-presence) [**](https://twitter.com/intent/tweet?url=https://blog.securafy.com/2022/12/31/jump-start-your-companies-social-media-presence&text=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EJump-Start+Your+Companies+Social+Media+Presence%3C%2Fspan%3E) [**](mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EJump-Start+Your+Companies+Social+Media+Presence%3C%2Fspan%3E&body=https://blog.securafy.com/2022/12/31/jump-start-your-companies-social-media-presence) ![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)Social media marketing is an effective tool used to promote your company online. Many people use social media channels to promote products or services; however, companies can also use social media to generate leads without advertising on search engines like Google. In addition, companies with blogs and social media pages might run sponsored posts on other companies' sites to build relationships and gain more fans on social networking websites.  Here are three tips to kick-start your company's social media efforts and drive traffic to your business: **Have A Clear Purpose for Each Platform** Before you even think about creating new pages, let's talk about your overall purpose with your company:  - What is your company's core purpose?  - What is the primary goal of your social page?  - Who is your target audience? Avoid adding anything that may confuse your followers; if they don't understand your message, they'll quickly forget about it. So, decide upon your purpose before building your brand's social media presence.  **Focus On Building Your Brand** You might be tempted to try every social platform to reach as many people as possible. But the real benefit is having a presence on one or two of your social channels. Managing a limited number of social accounts helps you focus your attention on a specific audience and enables you to connect more personally.  **Put Out Good Content** Make sure your content is valuable. You'll lose interest if your social media site is riddled with poorly written content. Instead, content should be beneficial, informative, and engaging for the readers. With informative and valuable content, more readers will likely like and follow your social media pages since it is relevant to them. Thus, driving more traffic to both your social media and website.   Maintaining your social media presence might be difficult. However, if you establish objectives, produce consistent content, and engage with your audience, your business will gain from developing stronger, more personal bonds with consumers.  Tagged Under IT OperationsCyber RiskBusiness Continuity In This Article Need Help With Your Current Setup? Talk through your current systems, risks, and support gaps with Securafy. [Book a Strategy Call](https://meetings.hubspot.com/securafy/strategy-call) ## Join The Conversation Have a question or perspective on this topic? Add it below. ![Randy Hall](https://blog.securafy.com/hubfs/Randy%20Hall%202.png) About The Author Randy Hall · CEO & Founder Randy Hall is the CEO and Founder of Securafy, with decades of experience helping organizations make smarter, safer decisions about technology. A frequent speaker and instructor at national IT events, Randy has advised thousands of organizations, from startups and SMBs to large enterprises and U.S. government entities, on secure, practical technology adoption. He writes about the decisions business leaders are often expected to make without enough context, including cybersecurity, compliance, AI, cyber insurance, IT strategy, and business resilience. Outside the office, you’ll often find Randy on Lake Erie enjoying time on his 38-foot Chris-Craft. **Writes about:** Cybersecurity strategy, compliance, AI security, business resilience, cyber insurance, SMB risk, IT leadership [More From This Author →](https://blog.securafy.com/author/randyhall) Related Articles Business Continuity [Compliance Risk Assessment: How Downtime Impacts Your Bottom Line](https://blog.securafy.com/compliance-risk-assessment-how-downtime-impacts-your-bottom-line) When systems go down, compliance obligations don't pause—and the financial consequences ... Jul 28, 2026 Compliance [HIPAA Security Rule Changes Are Delayed To 2027: Why Healthcare Organizations Should Not Wait](https://blog.securafy.com/hipaa-security-rule-changes-are-delayed-to-2027-why-healthcare-organizations-should-not-wait) The updated HIPAA Security Rule won't take effect until 2027, but healthcare ... Jul 23, 2026 Compliance [Multi Factor Authentication Best Practices for CJIS Security Policy Compliance](https://blog.securafy.com/multi-factor-authentication-best-practices-for-cjis-security-policy-compliance) Law enforcement agencies and criminal justice organizations face mounting pressure to ... Jul 16, 2026 Compliance [CMMC Phase II Has Been Suspended: What Defense Contractors Still Need To Do](https://blog.securafy.com/cmmc-phase-ii-has-been-suspended-what-defense-contractors-still-need-to-do) The Department of Defense suspended CMMC Phase II enforcement, but that doesn't mean ... Jul 15, 2026 IT Operations [Cybersecurity For Veterinary Clinics: Protecting Client Data, Payment Systems, And Practice Operations](https://blog.securafy.com/cybersecurity-for-veterinary-clinics-protecting-client-data-payment-systems-and-practice-operations) Veterinary clinics handle sensitive client data, payment information, and critical ... Jul 9, 2026 IT Operations [AT&T Cybersecurity, AlienVault USM, And Managed Security: What SMBs Still Need To Own](https://blog.securafy.com/att-cybersecurity-alienvault-usm-and-managed-security-what-smbs-still-need-to-own) Managed security platforms like AT&T Cybersecurity and AlienVault USM provide ... Jul 8, 2026 Get Practical Cybersecurity Field Notes Monthly cybersecurity, compliance, and IT strategy updates from Securafy, written for business owners who need clear next steps. - Practical security tips from our Cyber Security Drip series - The Securafy Times, our monthly roundup on compliance and IT strategy - Occasional updates on new tools, guides, and research - No spam — unsubscribe anytime NIST CSF 2.0 Zero Trust Application Control CISA Aligned Enterprise Partner © 2026 Securafy — Columbus & Cleveland, Ohio [Main Site](https://www.securafy.com/) [Blog Home](https://blog.securafy.com/) [Contact](https://www.securafy.com/contact.html) [Privacy Policy](https://www.securafy.com/privacy-policy.html) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Randy Hall", "url" : "https://blog.securafy.com/author/randyhall" }, "dateModified" : "2024-07-24T20:07:14.472Z", "datePublished" : "2022-12-31T16:00:00.000Z", "headline" : "Jump-Start Your Companies Social Media Presence", "mainEntityOfPage" : { "@id" : "https://blog.securafy.com/2022/12/31/jump-start-your-companies-social-media-presence", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.securafy.com/hubfs/securafy-logo.png" }, "name" : "Securafy Inc." } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://securafy.com/#organization", "@type" : "Organization", "address" : [ { "@type" : "PostalAddress", "addressLocality" : "Columbus", "addressRegion" : "OH", "postalCode" : "43219", "streetAddress" : "4449 Easton Way, Suite 200" }, { "@type" : "PostalAddress", "addressLocality" : "Independence", "addressRegion" : "OH", "postalCode" : "44131", "streetAddress" : "6100 Oak Tree Blvd, Suite 200" } ], "areaServed" : [ "Columbus OH", "Cleveland OH", "Ohio" ], "name" : "Securafy Inc.", "url" : "https://securafy.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://securafy.com/#website", "@type" : "WebSite", "inLanguage" : "en-US", "name" : "Securafy", "publisher" : { "@id" : "https://securafy.com/#organization" }, "url" : "https://securafy.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.securafy.com/#blog", "@type" : "Blog", "name" : "Securafy Knowledge Hub", "publisher" : { "@id" : "https://securafy.com/#organization" }, "url" : "https://blog.securafy.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://blog.securafy.com/2022/12/31/jump-start-your-companies-social-media-presence#article", "@type" : "Article", "author" : { "@id" : "https://www.securafy.com/about-us/#randyhall", "@type" : "Person", "name" : "Randy Hall" }, "dateModified" : "2024-07-24T20:07:14+00:00", "datePublished" : "2022-12-31T16:00:00+00:00", "description" : "Jump-Start Your Companies Social Media Presence", "headline" : "Jump-Start Your Companies Social Media Presence", "image" : "https://www.securafy.com/hs-fs/hubfs/securafy-og-default.jpg", "inLanguage" : "en-US", "isPartOf" : { "@id" : "https://blog.securafy.com/#blog" }, "mainEntityOfPage" : { "@id" : "https://blog.securafy.com/2022/12/31/jump-start-your-companies-social-media-presence", "@type" : "WebPage" }, "publisher" : { "@id" : "https://securafy.com/#organization" }, "url" : "https://blog.securafy.com/2022/12/31/jump-start-your-companies-social-media-presence" } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://blog.securafy.com", "name" : "Knowledge Hub", "position" : 1 }, { "@type" : "ListItem", "item" : "https://blog.securafy.com/2022/12/31/jump-start-your-companies-social-media-presence", "name" : "Jump-Start Your Companies Social Media Presence", "position" : 2 } ] } ```