---
title: Google’s New Topic Suggestions for Better Desktop Results
description: Google’s New Topic Suggestions for Better Desktop Results
---

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# Google’s New Topic Suggestions for Better Desktop Results

Google’s New Topic Suggestions for Better Desktop Results

![Randy Hall](https://blog.securafy.com/hubfs/Randy%20Hall%202.png) By Randy Hall Updated Jul 2024 3 min read Share [**](https://www.linkedin.com/sharing/share-offsite/?url=https://blog.securafy.com/2023/06/30/googles-new-topic-suggestions-for-better-desktop-results) [**](https://twitter.com/intent/tweet?url=https://blog.securafy.com/2023/06/30/googles-new-topic-suggestions-for-better-desktop-results&text=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EGoogle%E2%80%99s+New+Topic+Suggestions+for+Better+Desktop+Results%3C%2Fspan%3E) [**](mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EGoogle%E2%80%99s+New+Topic+Suggestions+for+Better+Desktop+Results%3C%2Fspan%3E&body=https://blog.securafy.com/2023/06/30/googles-new-topic-suggestions-for-better-desktop-results)

![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)Being easily found online is vital for businesses to grow and do well. With Google's large user base and strong search functions, this new tool is very important for finding out how visible businesses are online. Businesses that pop up first when customers search for products or services get the upper hand over their rivals.

**Understanding Google's Topic Suggestions**

Google has introduced a new search feature called "topic suggestions." This feature aims to make search results more important and related to many different kinds of users. Now, when a user types a question, Google may suggest related topics right there on the search results page. Icons have taken on the role of the former set of tabs, which let users separate, label and filter their search results. These pictures show new topics for users to look for in addition to keeping the old filters.

Google carefully studies what people search for and what they do online. The search results page then shows these topics as suggestions separately. Google aims to make users happier and improve their search experience by giving them extra topics that might interest them.

The time it takes for topic suggestions to appear in search results can vary. It depends on how related and popular the suggested topics are and how much competition there is in the field. This new feature is available on both desktop and mobile searches. Google aims to provide a consistent search experience across different devices, ensuring users can access connected or related topic suggestions having nothing to do with their preferred device.

**The Effect of This New Feature on Businesses**

This feature can help customers find businesses even if they are looking for something other than the specific products or services those businesses provide. Businesses reach more people and get new leads when they appear in the suggestions. Websites with high-quality content can prove themselves to deserve people's trust and win over new customers. 

**How to Take Advantage of Topic Suggestions**

A well-made website can make it easier for search engines to find and understand its content. If a website is easy to use, loads quickly, and works well on mobile devices, it could have a higher chance of appearing in topic suggestions and getting a better rating.

Topic suggestions are a bonus and don't replace the need for standard keyword optimization. Using particular keywords aimed at different kinds of people is still very important to make a website more visible.

It's important to note that businesses can't pick the topic suggestions that appear on their website. Google's algorithms choose the best topics to suggest based on what users are searching for and other factors. However, when a business has high-quality content around relevant keywords and topics, it is more likely to appear in topic suggestions.

Tagged Under IT Operations[Compliance](https://blog.securafy.com/tag/compliance)Business Continuity

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![Randy Hall](https://blog.securafy.com/hubfs/Randy%20Hall%202.png)

About The Author

Randy Hall · CEO & Founder

Randy Hall is the CEO and Founder of Securafy, with decades of experience helping organizations make smarter, safer decisions about technology.

 A frequent speaker and instructor at national IT events, Randy has advised thousands of organizations, from startups and SMBs to large enterprises and U.S. government entities, on secure, practical technology adoption. He writes about the decisions business leaders are often expected to make without enough context, including cybersecurity, compliance, AI, cyber insurance, IT strategy, and business resilience.

 Outside the office, you’ll often find Randy on Lake Erie enjoying time on his 38-foot Chris-Craft.

**Writes about:** Cybersecurity strategy, compliance, AI security, business resilience, cyber insurance, SMB risk, IT leadership

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