---
title: Protecting Your Business From Deepfake Technology
description: Protecting Your Business From Deepfake Technology
---

[Securafy Knowledge Hub](https://blog.securafy.com)

- [Topics](https://blog.securafy.com/#sf-cover)
- [Tools](https://blog.securafy.com/#sf-tools)
- [Books & Guides](https://blog.securafy.com/#sf-books)

[Talk to Securafy](https://meetings.hubspot.com/securafy/strategy-call)

[Topics](https://blog.securafy.com/#sf-cover) [Tools](https://blog.securafy.com/#sf-tools) [Books & Guides](https://blog.securafy.com/#sf-books) [Talk to Securafy](https://meetings.hubspot.com/securafy/strategy-call)

[Knowledge Hub](https://blog.securafy.com) / IT Operations

IT Operations

# Protecting Your Business From Deepfake Technology

Protecting Your Business From Deepfake Technology

![Randy Hall](https://blog.securafy.com/hubfs/Randy%20Hall%202.png) By Randy Hall Updated Jul 2024 4 min read Share [**](https://www.linkedin.com/sharing/share-offsite/?url=https://blog.securafy.com/2024/04/26/protecting-your-business-from-deepfake-technology) [**](https://twitter.com/intent/tweet?url=https://blog.securafy.com/2024/04/26/protecting-your-business-from-deepfake-technology&text=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EProtecting+Your+Business+From+Deepfake+Technology%3C%2Fspan%3E) [**](mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EProtecting+Your+Business+From+Deepfake+Technology%3C%2Fspan%3E&body=https://blog.securafy.com/2024/04/26/protecting-your-business-from-deepfake-technology)

![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)Have you ever noticed movies where a scene flashes back to an actor’s younger version? Before 2017, they used a lookalike—a real person playing a role—but that world is gone now. Digital deepfakes do the job of voice and image restoration, and Hollywood’s executives are not the only ones reaping the benefits.

Still, suppose you aren’t in the business of making video content. In that case, there are many valid reasons why you should protect your business from deepfake technology. It’s in the corporate realm now, whether that’s synthetic characters to replace expensive commercial actors in your advertising agency or a company leader’s bio you don’t want to keep reshooting. 

If you’d like to protect your business interests from nefarious players, read more about the harmful side of deepfake technology below.

**Why Is Deepfake Dangerous to Your Business?**

Deepfakes use artificial intelligence to replicate, alter, or produce synthetic media, from photos and videos to audio and text files. However, as it becomes more believable, the problem of false information arises. Couldn’t malicious actors use deepfake to imitate you as a business owner or an industry leader to spread misinformation or collect valuable data to exploit? 

According to IDSA, identity-related issues like these make up 90% of all cybersecurity breaches in larger organizations. These processes take time and money, so cybercriminals primarily use them in high-reward situations against larger or higher-profile enterprises. Still, where there’s an opportunity, there’s a threat, even in smaller operations.

**The Top Three Ways To Protect Your Company**

Here are three ideas for protecting your business from deepfake technology and its many forms.

**#1 Help Your Employees Create a Solid Defense Line**

The first step in barring cyber threats is to inform employees. If they understand deepfake detection measures, they can identify potential threats and stay safe. 

Are there suspicious audio and video conversations coming up where responses sound pre-recorded? Is there an unusual silence or unrelated answer that a conversation in real-time wouldn’t include? 

Pay attention to the following:

- The speaker’s voice, speech patterns, and wording 
- Unusual movements or anomalies in video calls
- Concerning requests or questions

**#2 Use Codes When Verifying Business Contacts You Communicate With**

Protecting your business from deepfake technology can be as easy as creating a verbal code only known to your company and those you transact with. Something is amiss if you discuss valuable information or prepare to send large sums for which the receiver doesn’t know the code.

However, a passphrase creation system is essential since one code over a long period gives hackers more time to guess it or trick your employees into revealing it. It generates new, random codes that you can reveal over secure channels daily.

**#3 Invest in Advanced Threat Detection For Your Business**

You probably already have multi-factor authentication protecting your company’s data, such as: 

- Fingerprint and face recognition
- Passwords
- One-time codes

Still, advanced threat detection requires security measures. Start protecting your business from deepfake technology. Machine learning is here to stay.

 

Tagged Under IT Operations[Cybersecurity](https://blog.securafy.com/tag/cybersecurity)Cyber RiskBusiness Continuity

In This Article

Need Help With Your Current Setup?

Talk through your current systems, risks, and support gaps with Securafy.

[Book a Strategy Call](https://meetings.hubspot.com/securafy/strategy-call)

## Join The Conversation

Have a question or perspective on this topic? Add it below.

![Randy Hall](https://blog.securafy.com/hubfs/Randy%20Hall%202.png)

About The Author

Randy Hall · CEO & Founder

Randy Hall is the CEO and Founder of Securafy, with decades of experience helping organizations make smarter, safer decisions about technology.

 A frequent speaker and instructor at national IT events, Randy has advised thousands of organizations, from startups and SMBs to large enterprises and U.S. government entities, on secure, practical technology adoption. He writes about the decisions business leaders are often expected to make without enough context, including cybersecurity, compliance, AI, cyber insurance, IT strategy, and business resilience.

 Outside the office, you’ll often find Randy on Lake Erie enjoying time on his 38-foot Chris-Craft.

**Writes about:** Cybersecurity strategy, compliance, AI security, business resilience, cyber insurance, SMB risk, IT leadership

[More From This Author →](https://blog.securafy.com/author/randyhall)

Related Articles

Business Continuity [Compliance Risk Assessment: How Downtime Impacts Your Bottom Line](https://blog.securafy.com/compliance-risk-assessment-how-downtime-impacts-your-bottom-line)

When systems go down, compliance obligations don't pause—and the financial consequences ...

Jul 28, 2026

Compliance [HIPAA Security Rule Changes Are Delayed To 2027: Why Healthcare Organizations Should Not Wait](https://blog.securafy.com/hipaa-security-rule-changes-are-delayed-to-2027-why-healthcare-organizations-should-not-wait)

The updated HIPAA Security Rule won't take effect until 2027, but healthcare ...

Jul 23, 2026

Compliance [Multi Factor Authentication Best Practices for CJIS Security Policy Compliance](https://blog.securafy.com/multi-factor-authentication-best-practices-for-cjis-security-policy-compliance)

Law enforcement agencies and criminal justice organizations face mounting pressure to ...

Jul 16, 2026

Compliance [CMMC Phase II Has Been Suspended: What Defense Contractors Still Need To Do](https://blog.securafy.com/cmmc-phase-ii-has-been-suspended-what-defense-contractors-still-need-to-do)

The Department of Defense suspended CMMC Phase II enforcement, but that doesn't mean ...

Jul 15, 2026

IT Operations [Cybersecurity For Veterinary Clinics: Protecting Client Data, Payment Systems, And Practice Operations](https://blog.securafy.com/cybersecurity-for-veterinary-clinics-protecting-client-data-payment-systems-and-practice-operations)

Veterinary clinics handle sensitive client data, payment information, and critical ...

Jul 9, 2026

IT Operations [AT&T Cybersecurity, AlienVault USM, And Managed Security: What SMBs Still Need To Own](https://blog.securafy.com/att-cybersecurity-alienvault-usm-and-managed-security-what-smbs-still-need-to-own)

Managed security platforms like AT&T Cybersecurity and AlienVault USM provide ...

Jul 8, 2026

Get Practical Cybersecurity Field Notes

Monthly cybersecurity, compliance, and IT strategy updates from Securafy, written for business owners who need clear next steps.

- Practical security tips from our Cyber Security Drip series
- The Securafy Times, our monthly roundup on compliance and IT strategy
- Occasional updates on new tools, guides, and research
- No spam — unsubscribe anytime

NIST CSF 2.0 Zero Trust Application Control CISA Aligned Enterprise Partner

© 2026 Securafy — Columbus & Cleveland, Ohio

[Main Site](https://www.securafy.com/) [Blog Home](https://blog.securafy.com/) [Contact](https://www.securafy.com/contact.html) [Privacy Policy](https://www.securafy.com/privacy-policy.html)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Randy Hall",
    "url" : "https://blog.securafy.com/author/randyhall"
  },
  "dateModified" : "2024-07-24T20:17:45.410Z",
  "datePublished" : "2024-04-26T15:00:00.000Z",
  "headline" : "Protecting Your Business From Deepfake Technology",
  "mainEntityOfPage" : {
    "@id" : "https://blog.securafy.com/2024/04/26/protecting-your-business-from-deepfake-technology",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.securafy.com/hubfs/securafy-logo.png"
    },
    "name" : "Securafy Inc."
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://securafy.com/#organization",
  "@type" : "Organization",
  "address" : [ {
    "@type" : "PostalAddress",
    "addressLocality" : "Columbus",
    "addressRegion" : "OH",
    "postalCode" : "43219",
    "streetAddress" : "4449 Easton Way, Suite 200"
  }, {
    "@type" : "PostalAddress",
    "addressLocality" : "Independence",
    "addressRegion" : "OH",
    "postalCode" : "44131",
    "streetAddress" : "6100 Oak Tree Blvd, Suite 200"
  } ],
  "areaServed" : [ "Columbus OH", "Cleveland OH", "Ohio" ],
  "name" : "Securafy Inc.",
  "url" : "https://securafy.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://securafy.com/#website",
  "@type" : "WebSite",
  "inLanguage" : "en-US",
  "name" : "Securafy",
  "publisher" : {
    "@id" : "https://securafy.com/#organization"
  },
  "url" : "https://securafy.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://blog.securafy.com/#blog",
  "@type" : "Blog",
  "name" : "Securafy Knowledge Hub",
  "publisher" : {
    "@id" : "https://securafy.com/#organization"
  },
  "url" : "https://blog.securafy.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://blog.securafy.com/2024/04/26/protecting-your-business-from-deepfake-technology#article",
  "@type" : "Article",
  "author" : {
    "@id" : "https://www.securafy.com/about-us/#randyhall",
    "@type" : "Person",
    "name" : "Randy Hall"
  },
  "dateModified" : "2024-07-24T20:17:45+00:00",
  "datePublished" : "2024-04-26T15:00:00+00:00",
  "description" : "Protecting Your Business From Deepfake Technology",
  "headline" : "Protecting Your Business From Deepfake Technology",
  "image" : "https://www.securafy.com/hs-fs/hubfs/securafy-og-default.jpg",
  "inLanguage" : "en-US",
  "isPartOf" : {
    "@id" : "https://blog.securafy.com/#blog"
  },
  "mainEntityOfPage" : {
    "@id" : "https://blog.securafy.com/2024/04/26/protecting-your-business-from-deepfake-technology",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@id" : "https://securafy.com/#organization"
  },
  "url" : "https://blog.securafy.com/2024/04/26/protecting-your-business-from-deepfake-technology"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : "https://blog.securafy.com",
    "name" : "Knowledge Hub",
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : "https://blog.securafy.com/2024/04/26/protecting-your-business-from-deepfake-technology",
    "name" : "Protecting Your Business From Deepfake Technology",
    "position" : 2
  } ]
}
```